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It was realized on order of a large insurance company as part of a campaign to bolster the morale of its employees and soon became a big hit.
This smiley presumably inspired many later emoticons; the most basic graphic emoticon that depicts this is in fact a small yellow smiley face.
It is to be appended, with the full stop, to every jocular or ironical sentence".
although there seems to have been a lapse in cultural continuity between the communities.
The word is a portmanteau word of the English words "emotion" and "icon".The case was closed in 2011 when the two parties agreed to settle out of court.The terms of the settlement were undisclosed, but Walmart continued to use its smiley design intermittently, and returned to using it in a major marketing role in 2016.The USPTO eventually sided with Walmart and rejected The Smiley Company's application, due to widespread use of smiley face designs.
Seeking to prevent Walmart from using any smiley face design, Nicolas Loufrani next sued Walmart in federal court in 2009, while claiming that his smiley face was "readily distinguishable" from Walmart's.
In Western countries, emoticons are usually written at a right angle to the direction of the text.